Marketing built by trades, for trades
More Enquiries. More Quotes. More Booked Work.
Practical digital marketing for UK builders and trades—created by people who understand the construction industry.
Why OMP
Built by trades, for trades.
We run a construction business ourselves. We understand the difference between an enquiry and a worthwhile job, the importance of responding quickly and how frustrating it is to pay for marketing without knowing what you received.
Construction-industry experience
We run a building business ourselves, so we start from how the work actually happens.
Clear monthly reporting
Enquiries, bookings and sources — in plain figures you can check.
No confusing marketing jargon
Straight explanations of what we are doing and why it matters to your diary.
Focused on genuine enquiries and booked work
Clicks and impressions are not the point. Booked jobs are.
Sound familiar?
Good at your trade, but struggling to keep enquiries consistent?
Unreliable lead platforms
Paying per lead for enquiries that are shared with five other firms, or were never serious.
Enquiries answered too slowly
You are on site all day, and by the evening the customer has already booked someone else.
Poor or outdated websites
A site that is slow on a phone, hard to update and does not show the work you actually want.
Not appearing prominently on Google
Competitors show up first in your area, even when your work is better.
Inconsistent social-media activity
A burst of posts, then nothing for two months when work gets busy.
No system for chasing quotations or reviews
Quotes go out and are never followed up, and finished jobs never turn into reviews.
Services
What we actually do
Six practical services that work together. You do not need all of them on day one.
Trade Websites
Fast, professional websites designed to turn visitors into enquiries.
Google Visibility
Google Business Profile optimisation and local SEO for your target areas.
Facebook & Instagram Advertising
Location-targeted campaigns promoting profitable services.
Lead Follow-Up
Automated text, email and WhatsApp follow-up so fewer enquiries are lost.
Content & Social Media
Professional project posts, before-and-after content and regular updates.
Reputation & Reviews
Simple systems for collecting more genuine customer reviews.
How it works
Four steps, no guesswork
A straightforward process, starting with a proper look at what you already have.
- 01
We audit your existing marketing
Website, Google presence, adverts, enquiry handling and follow-up — reviewed as one system.
- 02
We identify your most profitable services and locations
Not all work is worth having. We focus on the jobs and areas that suit your business.
- 03
We build and launch your lead-generation system
Website or landing pages, campaigns and automated follow-up, set up and tested before launch.
- 04
We track enquiries, bookings and results
Clear monthly reporting on enquiries, surveys booked and where they came from.
Packages
Clear packages, no hidden extras
Advertising spend is separate and paid directly to Google or Meta. Our fees cover the work we do.
Foundation
From £595 one-off setup
A solid starting point for a trade business with no proper online presence.
- One-page trade website
- Lead enquiry form
- Basic Google Business Profile review
- Mobile optimisation
- Analytics setup
Lead Builder
From £795 per month
For businesses that want a steady flow of enquiries and follow-up handled for them.
- Landing pages
- Meta advertising management
- Automated lead follow-up
- Monthly content
- Lead reporting
Full Pipeline
From £1,495 per month
A complete enquiry-to-booked-work system for growing construction businesses.
- Website and landing pages
- Google and Meta campaign management
- CRM and automated follow-up
- Review system
- Content management
- Monthly strategy meeting
Every business is different. Final pricing depends on services, locations and campaign requirements. Advertising spend is separate.
The founder
Marketing advice from someone who understands building businesses.
OMP was founded by Oliver Martin, director of a growing construction company. After experiencing expensive lead platforms, missed enquiries and inconsistent marketing first-hand, Oliver developed a practical system designed around how trade businesses actually operate.
Using these same methods, Oliver generated over £750,000 of work for his own building business. After sharing the approach with friends in the industry and seeing their enquiries grow, they insisted on paying for his time — which is how OMP began.
Project case studies
Case studies
What was done, in what order, and what changed as a result. We will not publish figures or reviews we cannot evidence.
Building company · United Kingdom
The building business these methods were built in
OMP exists because this system was built and tested inside our founder's own construction company, not in a marketing office.
Read the write-upBuilders and trades · United Kingdom
Helping friends in the trade, then being asked to charge for it
Before OMP was a business, the same approach was shared with friends running building and trade firms in other areas.
Read the write-up
Free marketing audit
Find out where your next jobs could be coming from.
Tell us about your business and we will review your website, Google presence, adverts and enquiry handling, then explain what we would change and why.
- No obligation and no sales pressure.
- Written in plain English, not marketing jargon.
- If we do not think we can help, we will say so.
FAQs