Guides
Marketing and SEO guides for construction businesses
Written from running a building business, not from a marketing textbook. No jargon, no guaranteed miracles.
Twenty guides
Start with whatever is costing you work
SEO for Construction Companies: A Plain-English Guide
SEO is not a dark art. For a construction business it comes down to three things: being clear about what you do, being clear about where you do it, and giving Google evidence you exist.
SEO for Builders: How to Get Found for Extension Work
Most builders do not need more traffic. They need the right traffic: homeowners in the towns worth travelling to, looking for the jobs worth quoting.
Roofing SEO: Winning Both Repairs and Re-Roofs
Roofing search demand splits in two. Somebody with water coming through a ceiling behaves nothing like somebody budgeting for a new roof next spring.
SEO for Tradesmen: The Short Version
If you have half an hour a week to spend on marketing, here is the order to spend it in.
Choosing a Construction Marketing Agency: What to Ask
Plenty of agencies will happily take a building company's money. A few questions sort out who understands the industry.
Lead Generation for Builders Without Paying Per Lead
Shared lead platforms sell the same enquiry to several firms. Owning the enquiry costs less over time and puts you in a much better position on price.
Google Business Profile for Builders: A Setup Checklist
For local trade searches, your Google profile is often more important than your website. Here is how to get it right.
How Much Should a Builder Spend on Marketing?
There is no universal percentage. There is, however, a simple sum that gets you to a defensible number.
Why Builders Lose Enquiries (and How to Stop It)
Most trades do not have a lead problem. They have a response problem.
Facebook and Instagram Ads for Builders: What Works
Meta advertising works for trades when it promotes one specific job to one specific area, with the follow-up set up before it goes live.
Google Ads for Construction Companies: Getting It Right
Google Ads reaches people who are already looking. That makes it expensive per click and often cheaper per job.
Trade Website Checklist: 12 Things That Matter
Most enquiries start on a phone, often stood in the room the customer wants changed. Build for that.
How to Get More Reviews as a Builder
Reviews are the cheapest marketing available to a trade business, and most trades simply never ask.
SEO for Landscapers: Selling Gardens Through Photographs
Landscaping is bought with the eyes. Your website's job is to show the standard of finish and make booking a visit easy.
SEO for Driveway and Paving Companies
Driveway buyers compare quotes. The firm that explains the difference between surfaces usually gets trusted with the survey.
Do Service Area Pages Still Work for Trades?
Town pages work when they are useful. They fail when they are the same paragraph with the place name swapped.
Quoting Faster Wins More Work Than Quoting Cheaper
Customers rarely choose the cheapest. They choose the one who turned up, replied and made them feel organised.
Marketing for Groundworks Contractors
Groundworks buyers are contractors and developers, not homeowners. The marketing has to look and read differently.
Construction Social Media: What to Post When You Are Busy
You do not need a content plan. You need a habit of taking three photographs a day.
Digital Marketing for Construction Companies: The Whole System
Most construction marketing fails because the pieces are bought separately and never joined up.
Free marketing audit
Find out where your next jobs could be coming from.
Tell us about your business and we will review your website, Google presence, adverts and enquiry handling, then explain what we would change and why.
- No obligation and no sales pressure.
- Written in plain English, not marketing jargon.
- If we do not think we can help, we will say so.