Pick the primary category carefully
Your primary category has the strongest influence on which searches you appear in. Choose the one that matches the work you want most, then add secondary categories for the rest.
Set a realistic service area
Listing the whole county dilutes you. List the towns you genuinely travel to and would happily quote in.
Add real photographs, regularly
Jobs in progress, finished work, your vans, your team. Fresh photographs signal an active business.
Ask for reviews at the right moment
The best time is the day the job is signed off and the customer is happy. A short message with a direct link gets far more responses than a verbal ask.
Written by Oliver Martin, founder of OMP and director of a UK construction company.