The problem with bought leads
You are quoting against four other firms on price alone, often for a job the customer was never serious about. It can work as a stopgap, but it rarely builds a business.
What owning your enquiries looks like
A site you control, pages for the jobs you want, adverts aimed at your postcodes, and every enquiry landing in one place with an immediate reply.
Speed is your advantage
Most trades take a day or more to respond. Replying within minutes, even automatically, wins jobs from better-known competitors.
Track it properly
Count enquiries, surveys booked and jobs won, by source. Without that, you cannot tell which half of the spend to cut.
Written by Oliver Martin, founder of OMP and director of a UK construction company.