Build a repair page and a re-roof page
The repair page should load fast, put the phone number at the top and say how quickly you can attend. The re-roof page can afford to explain materials, guarantees and typical cost ranges.
Answer the phone, or lose the job
Emergency roofing enquiries go to whoever answers. If you are on a roof all day, an answering service or an immediate automated reply with a callback time protects the work.
Storms create demand spikes
Search volume for roof repairs jumps after bad weather. Having adverts ready to switch on, rather than built from scratch, is the difference between catching that week and missing it.
Reviews carry more weight in roofing than most trades
People are nervous about roofers. A steady flow of recent, genuine reviews mentioning the type of work reduces that hesitation faster than any wording on the page.
Written by Oliver Martin, founder of OMP and director of a UK construction company.