Decide which jobs you actually want
Extensions, loft conversions and full renovations behave completely differently online from small repair work. Build pages for the profitable end of your diary and let the rest come through word of mouth.
Name your towns in plain language
A page that says 'we cover Leeds, Wetherby and Harrogate' with genuine examples of work in those areas outperforms a vague page that says 'Yorkshire and surrounding areas'.
Show finished work, in order
Before, during, after. Homeowners are trying to picture their own house. Your phone photographs are more convincing than any stock imagery, provided they are sharp and well lit.
Make the next step obvious
One clear action on every page: request a quote or book a survey. A form asking for eight fields kills more enquiries than a slow website does.
Written by Oliver Martin, founder of OMP and director of a UK construction company.