Week one: your Google Business Profile
Correct categories, real photographs, service area, opening hours, and a review request sent to the last five customers. This is free and it moves the needle fastest.
Week two: the phone test
Open your own website on your phone. If it is slow, if the number is not tappable, or if you cannot tell what the business does in five seconds, fix that before anything else.
Week three: one page per main job
Write as you would explain it on a doorstep. Include what is involved, roughly what it costs and how long it takes.
Week four: follow-up
Every enquiry gets an immediate reply, and every quote gets chased once. Most trades lose more work here than anywhere else in the process.
Written by Oliver Martin, founder of OMP and director of a UK construction company.