The system, in order
A website that converts, a Google presence that gets found, adverts that fill the gaps, follow-up that catches everything, reviews that reduce hesitation, and reporting that tells you what to repeat.
Fix conversion before buying traffic
Sending adverts to a website that does not convert is the most expensive mistake in trade marketing.
Measure enquiry to booked survey
That single ratio tells you whether the problem is the marketing or the handling of the enquiries.
Review monthly, change quarterly
Look at the numbers every month, but give changes a full quarter before judging them. Construction sales cycles are long.
Written by Oliver Martin, founder of OMP and director of a UK construction company.