Ask on the day it is signed off
Satisfaction peaks the moment the job is finished and clean. A week later, enthusiasm has faded.
Send a link, not a request
A short message with a direct review link removes the effort. Asking someone to 'find us on Google' loses most of them.
Make it part of the process
Same message, every job, sent automatically. Consistency matters more than wording.
Reply to the bad ones calmly
A measured, factual reply to a poor review reassures future customers more than a perfect five-star record does.
Written by Oliver Martin, founder of OMP and director of a UK construction company.