One service, one area, one advert
'Extensions in south Leeds' beats 'quality building services'. Narrow adverts are cheaper and produce better enquiries.
Use your own footage
A short clip walking through a finished job outperforms polished graphics. It looks real, because it is.
Set up the follow-up first
Meta enquiries are colder than Google ones. Without an instant reply and a reminder sequence, most go quiet.
Judge it on surveys, not clicks
The only number that matters is how many enquiries turned into a booked survey and what those surveys were worth.
Written by Oliver Martin, founder of OMP and director of a UK construction company.