Speed and clarity first
It should load in a couple of seconds and say what you do, where you do it and how to reach you, without scrolling.
Tappable contact everywhere
Phone, WhatsApp and a short form. Different customers use different routes and none of them should hunt for it.
A page per main service
Each with what is involved, rough costs, timescales and photographs of that specific type of work.
Proof that you are real
Named towns, real project photographs, insurance and accreditations, and reviews from customers who exist.
Written by Oliver Martin, founder of OMP and director of a UK construction company.