Lead with capability
Plant, crew numbers, typical contract values and sectors. Buyers are checking whether you can handle their site.
Show compliance clearly
Accreditations, insurance levels and health and safety record belong near the top, not buried in a footer.
Case evidence beats styling
Short write-ups of completed sites — scope, duration, challenges — are what get you on tender lists.
Do not ignore search
Buyers do search for 'groundworks contractors' plus a region. A clear page for that phrase is often the cheapest work you will ever win.
Written by Oliver Martin, founder of OMP and director of a UK construction company.