Before, during, after
The simplest format there is, and the one people actually stop for. Take the 'before' shot before you unload the van.
Explain one decision
Why you used that lintel, that membrane, that drainage detail. It positions you as the firm that knows what it is doing.
Show the people
Faces build trust faster than finished work. A short introduction to the crew goes a long way.
Post consistently, not constantly
Twice a week for a year beats daily for a fortnight then nothing for three months.
Written by Oliver Martin, founder of OMP and director of a UK construction company.