Split design from installation
Garden design, patios, fencing and turfing are searched separately. Separate pages capture more of that demand.
Publish full project galleries
Ten photographs of one garden, in order, sell better than one photograph from ten gardens.
Work the season backwards
Spring enquiries are decided in winter. Advertising and content in January and February fill the summer diary.
Be honest about lead times
Saying you are booking eight weeks ahead filters out the impatient and makes you look in demand.
Written by Oliver Martin, founder of OMP and director of a UK construction company.