One page per surface
Block paving, resin, tarmac and gravel are separate searches with separate expectations. Treat them as separate pages.
Give a price range
Refusing to indicate cost pushes people to whoever will. A clear range with what affects it filters out the wrong enquiries.
Show the groundwork
Photographs of the excavation, sub-base and drainage separate you from firms who lay over the old surface.
Target by postcode
Travel time destroys margin on driveways. Advertise within the radius that actually pays.
Written by Oliver Martin, founder of OMP and director of a UK construction company.